From email to live site.

The four steps.

Most engagements run 7–21 days from first email to live site. Here's the shape.

1. Email intake

   You email me with what you need.

   One or two paragraphs is enough. What's the brand, what do you want the site to do, any references you like or hate. Don't write a brief — that's my job later.

   I read every email myself. No support queue, no template responses, no junior screening you out.

   Reply: under 24h on weekdays.

2. 30-min discovery call

   We hop on a call. Free, no pitch deck.

   I want to understand what your fans expect from the brand and what'd feel like a betrayal. We talk scope, timeline, edge cases, and what success looks like to you.

   If we're not a fit, you'll know by the end of the call. I'd rather lose 30 minutes than waste your month.

   Format: Cal.com or any time slot. Voice or video, your call.

3. Fixed scope + timeline

   I send a one-page scope.

   What's included, what's NOT, when it lands, what happens if scope changes. No 30-page deck. No "phase 1, phase 2" theatre.

   If you want to proceed, you sign that. If not, no hard feelings — keep the document, it's a useful brief for whoever you do work with.

   Pricing format: fixed setup + fixed monthly. No hourly billing surprises.

4. Build, iterate, ship

   I build. You see drafts. We iterate. It ships.

   Brand-led websites: typically 7–21 days depending on how many pages and how much copy work. You see the site come together; you don't get a single 'big reveal' at the end.

   Two revision rounds included. More than that, we talk — the goal is shipping, not perfecting.

   After launch: ongoing iterations on the Complete tier. Or it's yours, lights out.